Posted on

Join our car dealership program (or upgrade your account) and get 3 months of premium for free ($1,350 in value)

This summer, let us work for you. To celebrate our third year of operation we are offering new and current dealership customers 3 months of free premium service.

Offer Details – Summer is here, and car sales are better than ever. Kick back and let Driverbase work for you for free over the next three months. Enjoy our Premium Package, including priority listings in the marketplace and the embedded vehicle recommendation tool for your website, from Memorial Day to Labor Day. You’ll get three free months of our most popular services to improve your regional ranking and better match clients to their perfect vehicle. We’ll provide you with stats at the end of the three-month trial showing the efficacy of the patent-pending services at Driverbase. If you like what you see, you can sign up to continue with our new 2021 pricing. If not, you can walk away with no commitment. This is our thanks to you for being a valued customer and supporter of our product.

First 90 Days Free – Enjoy three free months of our Premium Package ($1,350 in value per location) with no commitment. Get our personalized vehicle recommendation tool for your website and priority listings in your region to boost your summer sales.

Join – New customers can get started by creating your dealer console account and our team will reach out to assist with onboarding. Create dealer console account.

Upgrade – Current customers who would like to add these premium services to your account can email us and we will upgrade your account. Upgrade your account now.

Learn More – See who has already listed inventory in your market or check out live examples of our vehicle recommendation tool for dealership websites.

Schedule a Demo – Want to learn more about our Dealership Program and this limited time promotion? Contact us and our team will reach out to schedule a tour and share more.

Posted on

Updated Marketing Directives – Vehicle Recommendation Engine for Car Dealership Websites

Our goal is to shift the conversation from lowest price to optimal vehicle selection starting with your dealership website. With the current inventory shortage there has never been a better time to transition your online experience from a product based sales process focused on price and discounting to a consultative sales process focused on each customers unique situation.

We recently updated our library of marketing directives for customers using our vehicle recommendation engine as a page on your dealership website or group portal. These ideas share our learnings from campaigns Driverbase has used to drive traffic to our dealers-only marketplace. We suggest starting with the branding, internal linking, organic social and seo directives prior to running paid campaigns.

Check your latest ad creative, dealer website home page and vehicle listing page.  Is it focused on price, payments, limited time OEM offers and discounting?  Our vehicle recommendation engine for dealership websites helps your customers decide which car to buy based on their unique situation and available inventory.

Whether you purchased the vehicle recommender page for your dealer website, a group portal, or just want to leverage these insights to drive traffic using an existing page on your site we encourage you to review the latest updates here:

Marketing Directives

The updated guide includes ideas and examples for:
– Branding (Name & Positioning)
– Creative (Images & Video)
– Website (Internal Linking)
– SEO (Name, Header & other on page seo examples)
– SEM (Download sample keyword library)
– Display (Example Campaign)
– Social (Organic & Paid Examples)
– CRM (Download Email Template)
– Sales & BDC (Download Email Template)
– Radio & TV (Example Promotion)

Please contact us with any questions or to schedule a call. Driverbase now supports all major dealer website platforms and our team is available to work directly with your provider to implement these marketing initiatives.

Posted on

Driverbase Update – Core Recommendation Engine, Vehicle Recommender for Dealership Websites, Priority Marketplace Listings and Deep Linking Support – Release v.4612

In this latest release we implemented many new features and improvements based on your feedback.

See below for details and links to try out the new features.

Current Offers for Existing Driverbase Customers
– Priority Marketplace Listings @ $100/mo
– Vehicle Recommender Plugin for Dealer Websites @ $100/mo
– Vehicle Recommender Plugin for Dealer Group Portals @ $250/mo + $50/mo per location

Release v.4612

Core Vehicle Recommendation Engine
– Search again feature on recommendation results page now saves previous search preferences and current vehicle information making it easier to conduct multiple searches with different criteria.
– Additional tests to ensure service quality and our commitment to test-driven development.
– Updates to the core vehicle recommendation engine to improve recommendation accuracy
– Improved body style filtering
https://driverbase.com/recommendation/step1

Vehicle Recommender Plugin for Dealer Websites
– Dealership website plugin configured to recommend vehicles in inventory:
https://www.gsoauto.com/which-vehicle-should-i-buy.htm
https://www.buickgmcfortwaltonbeach.com/Find-your-match
– Dealership group portal plugin aggregates inventory from all locations: https://www.steponeautomotive.com/which-vehicle-should-i-buy/
– Dealership website integration completed with all major website providers including Dealer Inspire, Sincro and Dealer.com.
– URL Builder enables dealers to configure deep linking from the recommendation results page to the dealership website vehicle listing or vehicle details page for any website provider
– Dealer Reports section updated to provide transparency into your website visitors utilization of the vehicle recommender plugin.

Dealer Console
– Automated monthly audience audit statements
– Support for multiple ADF lead routing destination addresses
– ADF lead automation improvements
– Advanced configuration options for vehicle recommender plugin
– Fixed layout issue on tablet screen sizes
– Login to utilize these new features: https://driverbase.com/login

Marketplace
– New Priority Listings service allows dealerships to rank their listings ahead of other dealers in their market area
– Support for deep linking from vehicle listing to dealership website vehicle details page
– Structural and on page SEO updates
– Various usability improvements
https://driverbase.com/inventory

Vehicle Graph
– Support for 2021 model year vehicles
– Increased vehicle data processing performance
– Improved vehicle rating classification

Current dealership customers
– Email service@driverbase.com if you would like to upgrade your marketplace listings to Priority or add the vehicle recommender plugin to your dealership website.

Haven’t signed up yet?
– Create a Dealer Console account to get started:
https://driverbase.com/dealers/console/register

We’re hiring – join our team
https://driverbase.com/company/careers/

Posted on

Personalize Implementation

Introduction

Background

Driverbase has developed and trained a vehicle model recommendation engine and is now making this technology available as a plugin for car dealership websites.

Objectives

This new online experience helps drivers quickly find their optimal vehicle and provides dealers a new way to engage with their online consumers using a personalized approach instead of the traditional online car search experience which involves over 900+ online touchpoints.

Installation Instructions

How to Activate Driverbase Personalize [completed by dealership]

Login to your Driverbase Dealer Console account, click “Subscriptions” and add “Driverbase Personalize” to the locations you wish to activate.

Recommender Plugin Provisioned [completed by driverbase]

Once an inventory feed is established driverbase will provision the recommender plugin and share the live url with the dealership and web provider for implementation.

Branding [decided by the dealership]

Dealership decides how to brand the vehicle recommender page:

“What car should I buy?”, “Which car should i buy?”, “Find your perfect match”, “Find your match”, “Car Quiz” or similar.

Plugin Installation Instructions [completed by website provider]

  1. Create a new page on dealership website (page name provided by dealership)
  2. Paste the html snippet below on the new page you created. Note your DriverbaseID can be found in your Dealer Console account under “Recommender Settings”.
  3. Add a link to your top level navigation so users can locate the page.

Recommended Installation Instructions (HTML and Javascript)

Individual Dealership Website

Code for installing recommender on an individual dealer website. Recommendation results include vehicles from this single location.

<script src="https://driverbase.com/public/js/iframeResizer.min.js"></script>
<iframe src="https://driverbase.com/recommendation/dealership/driverbaseID/step1" id="db-recommender" min-width="100%" width="100%" frameborder="0" scrolling="auto" onload="parent.scrollTo(0,0);"></iframe>
<script>
    iFrameResize({ log: false }, '#db-recommender')
</script>

Dealership Group Portal

Code for installing recommender on your dealer group portal. Recommendation results include vehicles from all your locations.

<script src="https://driverbase.com/public/js/iframeResizer.min.js"></script>
<iframe src="https://driverbase.com/recommendation/account/driverbaseID/step1" id="db-recommender" min-width="100%" width="100%" frameborder="0" scrolling="auto" onload="parent.scrollTo(0,0);"></iframe>
<script>
    iFrameResize({ log: false }, '#db-recommender')
</script>

Standard Installation Instructions (HTML Only)

The Standard Installation Method below uses only html. If you would like additional benefits such as automatic iframe height adjustments and improved usability please use the recommended installation method above that includes a line of javascript.

Individual Dealership Website

Code for installing recommender on an individual dealer website. Recommendation results include vehicles from this single location.

<iframe src="https://driverbase.com/recommendation/dealership/driverbaseID/step1" width="100%" height="3500" frameborder="0" scrolling="auto" onload="parent.scrollTo(0,0);"> </iframe>

Dealership Group Portal

Code for installing recommender on your dealer group portal. Recommendation results include vehicles from all your locations.

<iframe src="https://driverbase.com/recommendation/account/driverbaseID/step1" width="100%" height="3500" frameborder="0" scrolling="auto" onload="parent.scrollTo(0,0);"> </iframe>

Additional Information

Continue reading “Personalize Implementation”
Posted on

Driverbase Introduces Patent Pending Vehicle Recommendation Engine for Car Dealer Websites

Help your website visitors skip the car search and find their optimal vehicle

“They know me almost too well” – Nicholas, Santa Monica California

Driverbase Personalize allows your dealership customers to set their preferences, rate a current vehicle and get personalized vehicle model recommendations based on their unique situation.

Differentiate your online customer experience

“84% of customers say the experience a company provides is as important as its products or services” – IBM Services

  • deliver a personalized and consultative online experience focused on optimal vehicle instead of a product / price based sales process
  • help your customers make better car ownership decisions at scale
  • give your staff the capability to serve customers as a trusted advisor

Results that matter

“35% of Amazon.com’s revenue is generated by its recommendation engine.” – Mckinsey

  • increase engagement with your current ad spend and existing audience by improving your current click through rates by 5X-10X
  • generate new, local, quality visitors for up to 90% less than you currently spend on user acquisition
  • our marketplace is experiencing 20%-40%+ click through rates and ~.10 user acquisition costs for campaigns directed at the vehicle recommender compared to ~$2-5 cost per click for a traditional product based campaigns
  • invest in personalization so you can reduce / halt spending on product based marketing campaigns with static landing pages, focused on price, that deliver low conversion rates. the majority of your audience is not engaging with these product based campaigns.

Driverbase Personalize delivers a unique, time saving car search experience that we believe will become the most powerful page on your dealership website for your website visitors as well as your sales and marketing teams.

Current offer and availability

  • Starting at $250/mo for group portals (price based on number of locations)
  • $100/mo for individual dealership websites

Signup Now

Current dealership customers
Email service@driverbase.com if you would like to add the Vehicle Recommender Plugin for Dealer Websites to your account.

Haven’t signed up yet?
Create a Dealer Console account to get started:
https://driverbase.com/dealers/console/register

Try the demo

Driverbase Marketplace (recommends all vehicles, all organizations)
https://driverbase.com/recommendation/step1

Dealership group (only recommends vehicles in inventory, multiple stores)
https://driverbase.com/recommendation/account/57/step1

Individual dealership (only recommends vehicles in inventory, single franchise)
https://driverbase.com/recommendation/dealership/480/step1

Easy Installation

  • flexible style to align your dealer website design
  • recommendation engine will be configured to only recommend the models in your inventory

Supported website vendors

  • Driverbase now supports integration with all major dealership website providers
  • please note some vendors may charge you and/or driverbase installation fees
  • Driverbase does not charge setup or installation fees for any of our products