Marketing Directives

Building a personalized customer experience

Help your dealership customers decide which car to buy. Driverbase Personalize is a vehicle recommendation engine for dealership websites. Our plugin provides a new way for your website visitors to compare all your inventory in seconds.

Below is a guide that will help you leverage this technology to personalize your online experience, engage with more customers and deploy a consultative sales approach instead of focusing on price.

Website Implementation

Add the page to your website using our implementation guide

Website Internal Linking

Add internal links to the new page from your:
– home page (“get recommendations”)
– new/used vehicle listing page header (“help me decide”)
– vehicle details page (“should i buy this vehicle?”)

Example link text variations:
Help me decide
Which vehicle should i buy?
Need help deciding?  Take the quiz.
Car finder
Find my match
Find my perfect vehicle

Search Engine Optimization

Page Name

Which vehicle should i buy?
Help me decide
Get vehicle recommendations
What car should i buy?
Which car?
Car match
Car finder
Car quiz
Recommendations
Quiz

Page Header Content

Example page header content:
Find your perfect match
Which car should you buy at INSERT_DEALERSHIP_NAME? Skip the search, answer a few quick questions to find your perfect vehicle. Set your preferences, rate a current vehicle and view your personalized recommendations with links to available inventory.


Page Meta

<title>What car are you? Take this quiz to find your perfect ride.</title>

<meta name="description" content="Set your preferences, rate a current vehicle and view your personalized recommendations with links to inventory. Try it now for free to automatically search all available models and find your optimal vehicle."/>

OG Tags

<meta property="og:type" content="website"/>
<meta property="og:locale" content="en_US"/>
<meta property="fb:app_id" content=""/>
<meta property="fb:page_id" content=""/>

<meta property="og:site_name" content="">
<meta property="og:title" content="What car are you? Take this quiz to find your perfect ride."/>
<meta property="og:description" content="Set your preferences, rate a current vehicle and view your personalized recommendations with links to inventory. Try it now for free to automatically search all available models and find your optimal vehicle."/>
<meta property="og:url" content=""/>
<meta property="og:image" content=""/>
<meta property="og:image:width" content="640"/>
<meta property="og:image:height" content="480"/>
<meta name="twitter:title" content=""/>
<meta name="twitter:description" content=""/>
<meta property="twitter:image" content=""/>
<meta name="twitter:card" content="summary_large_image">

Schema Tags: HowTo or Guide

<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "HowTo",
"name": "What car should i buy?",
"description": "Every driver has a unique situation that determines the car they should buy. This guide will help you decide which car is best for you.",
"image": {
"@type": "ImageObject",
"url": "https://driverbase.com/public/img/ads/driverbase-recommendation-iphone.png",
"height": "406",
"width": "305"
},
"estimatedCost": {
"@type": "MonetaryAmount",
"currency": "USD",
"value": "0"
},
"supply": [
{
"@type": "HowToSupply",
"name": "Current Vehicle Information"
}
],
"tool": [
{
"@type": "HowToTool",
"name": "Mobile Device"
}
],
"step": [
{
"@type": "HowToStep",
"url": "https://driverbase.com/recommendation/step1",
"name": "Set your preferences",
"itemListElement": [{
"@type": "HowToDirection",
"text": "Rate the factors that are most important to you about your next vehicle."
}, {
"@type": "HowToDirection",
"text": " Make your decision based on individual performance, efficiency, budget, style, safety, reliability, utility and cargo needs."
}],
"image": {
"@type": "ImageObject",
"url": "https://driverbase.com/public/img/ads/driverbase-recommendation-iphone.png",
"height": "406",
"width": "305"
}
}, {
"@type": "HowToStep",
"name": "Rate your current vehicle",
"url": "https://driverbase.com/recommendation/step1",
"itemListElement": [{
"@type": "HowToTip",
"text": "Would you recommend your current vehicle to a friend or colleague?"
}, {
"@type": "HowToDirection",
"text": "Rate your current vehicle and decide how your needs have evolved since your last vehicle purchase."
}],
"image": {
"@type": "ImageObject",
"url": "https://driverbase.com/public/img/ads/driverbase-recommendation-iphone.png",
"height": "406",
"width": "305"
}
}, {
"@type": "HowToStep",
"name": "View results",
"url": "https://driverbase.com/recommendation/step1",
"itemListElement": [{
"@type": "HowToDirection",
"text": "View your personalized vehicle recommendations."
}, {
"@type": "HowToDirection",
"text": "Once you have set your preferences and rated your current vehicle you can rank all available models based on your personal situation."
}, {
"@type": "HowToDirection",
"text": "Research inventory availability and pricing for your vehicles of interest."
}],
"image": {
"@type": "ImageObject",
"url": "https://driverbase.com/public/img/ads/driverbase-recommendation-iphone.png",
"height": "406",
"width": "305"
}
}
],
"totalTime": "P30S"
}
</script>

Social Media

Title

Which vehicle should i buy next?
Get personalized vehicle recommendations in seconds.  Take the quiz.
What car are you? Take this quiz to find your perfect ride.

Description

Set your preferences, rate a current vehicle and view your personalized recommendations with links to inventory. Try it now for free to automatically search all available models and find your optimal vehicle.

Example Posts

Email

– New Customers (add a “get recommendations” link in your existing sales email templates)
– Single Send Campaigns (monthly email marketing campaigns to prospects and customers)
– Lifecycle Based Campaigns (ownership duration, lease expiration, service appointment followup)

TO: CUSTOMER
SUBJECT: Which vehicle should you drive next?
BODY:
Hi FIRSTNAME,

Which vehicle should you drive after your CURRENT_VEHICLE_MODEL?

We just launched a vehicle recommendation shopping tool on our website.

Try it here:
DEALERSHIP_WEBSITE_URL

Set your preferences, rate your current vehicle and rank all our inventory in seconds based on your unique situation.

FIRST_NAME LAST_NAME
DEALERSHIP_NAME

Paid Search

Example Keyword Library

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car match quiz
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what used car should i buy quiz
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Display

Video

Internal Training

Customer facing Sales, Business Development and Marketing team members can leverage the new page as part of their sales process with new and existing customers. The tool helps shift the conversation from price to optimal vehicle selection by focusing on the customers preferences and unique situation. The email template and product one sheet provided below are an effective way to quickly introduce this tool to your staff.

TO: SALES, BDC, MARKETING
SUBJECT: Personalized vehicle recommendations now available on our website
BODY:
Hi Team,

We recently launched a vehicle recommendation tool on our website.

You can try it here: INSERT_DEALERSHIP_URL

Feel free to use this resource to help customers still trying to decide which vehicle to purchase.

Your are also encouraged to share the link on your social networks.  It can be a great conversation starter for drivers who aren't in market yet but will be soon.

The recommendation engine has been configured to only suggest in stock vehicles and is based on real consumer ratings.

If you have any feedback please share it directly with Driverbase at service@driverbase.com.

Download the product one sheet.