Building a personalized customer experience
Help your dealership customers decide which car to buy. Driverbase Personalize is a vehicle recommendation engine for dealership websites. Our plugin provides a new way for your website visitors to compare all your inventory in seconds.
Below is a guide that will help you leverage this technology to personalize your online experience, engage with more customers and deploy a consultative sales approach instead of focusing on price.
Website Implementation
Add the page to your website using our implementation guide
Website Internal Linking
Add internal links to the new page from your:
– home page (“get recommendations”)
– new/used vehicle listing page header (“help me decide”)
– vehicle details page (“should i buy this vehicle?”)
Example link text variations: Help me decide Which vehicle should i buy? Need help deciding? Take the quiz. Car finder Find my match Find my perfect vehicle
Search Engine Optimization
Page Name
Which vehicle should i buy? Help me decide Get vehicle recommendations What car should i buy? Which car? Car match Car finder Car quiz Recommendations Quiz
Page Header Content
Example page header content: Find your perfect match Which car should you buy at INSERT_DEALERSHIP_NAME? Skip the search, answer a few quick questions to find your perfect vehicle. Set your preferences, rate a current vehicle and view your personalized recommendations with links to available inventory.
Page Meta
<title>What car are you? Take this quiz to find your perfect ride.</title> <meta name="description" content="Set your preferences, rate a current vehicle and view your personalized recommendations with links to inventory. Try it now for free to automatically search all available models and find your optimal vehicle."/>
OG Tags
<meta property="og:type" content="website"/> <meta property="og:locale" content="en_US"/> <meta property="fb:app_id" content=""/> <meta property="fb:page_id" content=""/> <meta property="og:site_name" content=""> <meta property="og:title" content="What car are you? Take this quiz to find your perfect ride."/> <meta property="og:description" content="Set your preferences, rate a current vehicle and view your personalized recommendations with links to inventory. Try it now for free to automatically search all available models and find your optimal vehicle."/> <meta property="og:url" content=""/> <meta property="og:image" content=""/> <meta property="og:image:width" content="640"/> <meta property="og:image:height" content="480"/> <meta name="twitter:title" content=""/> <meta name="twitter:description" content=""/> <meta property="twitter:image" content=""/> <meta name="twitter:card" content="summary_large_image">
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "HowTo",
"name": "What car should i buy?",
"description": "Every driver has a unique situation that determines the car they should buy. This guide will help you decide which car is best for you.",
"image": {
"@type": "ImageObject",
"url": "https://driverbase.com/public/img/ads/driverbase-recommendation-iphone.png",
"height": "406",
"width": "305"
},
"estimatedCost": {
"@type": "MonetaryAmount",
"currency": "USD",
"value": "0"
},
"supply": [
{
"@type": "HowToSupply",
"name": "Current Vehicle Information"
}
],
"tool": [
{
"@type": "HowToTool",
"name": "Mobile Device"
}
],
"step": [
{
"@type": "HowToStep",
"url": "https://driverbase.com/recommendation/step1",
"name": "Set your preferences",
"itemListElement": [{
"@type": "HowToDirection",
"text": "Rate the factors that are most important to you about your next vehicle."
}, {
"@type": "HowToDirection",
"text": " Make your decision based on individual performance, efficiency, budget, style, safety, reliability, utility and cargo needs."
}],
"image": {
"@type": "ImageObject",
"url": "https://driverbase.com/public/img/ads/driverbase-recommendation-iphone.png",
"height": "406",
"width": "305"
}
}, {
"@type": "HowToStep",
"name": "Rate your current vehicle",
"url": "https://driverbase.com/recommendation/step1",
"itemListElement": [{
"@type": "HowToTip",
"text": "Would you recommend your current vehicle to a friend or colleague?"
}, {
"@type": "HowToDirection",
"text": "Rate your current vehicle and decide how your needs have evolved since your last vehicle purchase."
}],
"image": {
"@type": "ImageObject",
"url": "https://driverbase.com/public/img/ads/driverbase-recommendation-iphone.png",
"height": "406",
"width": "305"
}
}, {
"@type": "HowToStep",
"name": "View results",
"url": "https://driverbase.com/recommendation/step1",
"itemListElement": [{
"@type": "HowToDirection",
"text": "View your personalized vehicle recommendations."
}, {
"@type": "HowToDirection",
"text": "Once you have set your preferences and rated your current vehicle you can rank all available models based on your personal situation."
}, {
"@type": "HowToDirection",
"text": "Research inventory availability and pricing for your vehicles of interest."
}],
"image": {
"@type": "ImageObject",
"url": "https://driverbase.com/public/img/ads/driverbase-recommendation-iphone.png",
"height": "406",
"width": "305"
}
}
],
"totalTime": "P30S"
}
</script>
Social Media
Title
Which vehicle should i buy next? Get personalized vehicle recommendations in seconds. Take the quiz. What car are you? Take this quiz to find your perfect ride.
Description
Set your preferences, rate a current vehicle and view your personalized recommendations with links to inventory. Try it now for free to automatically search all available models and find your optimal vehicle.
Example Posts
What car are you? Take the quiz.https://t.co/tebmL7pSIf#automotive #cars #carsearch #shoppingtools #ai #machinelearning #personalization #quiz #quizzes #quiztime #takeaquiz #carquiz
— Driverbase (@driverbaseinc) February 26, 2020
– New Customers (add a “get recommendations” link in your existing sales email templates)
– Single Send Campaigns (monthly email marketing campaigns to prospects and customers)
– Lifecycle Based Campaigns (ownership duration, lease expiration, service appointment followup)
TO: CUSTOMER SUBJECT: Which vehicle should you drive next? BODY: Hi FIRSTNAME, Which vehicle should you drive after your CURRENT_VEHICLE_MODEL? We just launched a vehicle recommendation shopping tool on our website. Try it here: DEALERSHIP_WEBSITE_URL Set your preferences, rate your current vehicle and rank all our inventory in seconds based on your unique situation. FIRST_NAME LAST_NAME DEALERSHIP_NAME
Paid Search
Example Keyword Library
what car should i buy what car should i buy quiz what kind of car should i get what car should i get what car should i get quiz car quiz which car should i buy what vehicle should i buy which car should i get best car for me best car for me quiz what car should i buy quiz 2020 what car is right for me quiz 2020 what car is right for me quiz what car is right for me what kind of car should i buy what car is best for me what suv should i buy quiz what car do i want car quiz for me what car is best for me quiz perfect car for me quiz what type of car should i get which car should i buy quiz best car for me quiz 2020 what is the best car for me what kind of car should i get quiz car for me quiz what car is for me quiz car finder quiz what car to buy quiz what car to buy what car is for me what kind of vehicle should i buy what type of car should i get quiz car match quiz what's the best car for me which car should i get quiz which car is right for me quiz which car is best for me find the right car for me what car should i buy? best vehicle for me whats the best car for me what kind of car do i want what kind of car should i get test best car for you quiz what vehicle should i get what vehicle is best for me what used car should i buy quiz find my perfect car what vehicle is right for me perfect car for me what kind of car should i buy quiz what kind of car should i buy 2020 quiz what is the best car for me quiz what car to get which car is best for me quiz what vehicle should i buy quiz what's the best car for me quiz find the best car for me what car should i get test car buying quiz find the perfect car for me quiz car for me what car should i buy 2020 new car quiz what is the best vehicle for me what car are you what new car should i buy what is the perfect car for me what car should i get quiz 2020 used car dealers near me find your perfect car which car to buy quiz quiz what car should i buy how to find the right car for me vehicle quiz right car for me quiz what car to get quiz what car should i buy test what car should i get? which car is right for me car recommendations which car is for me what kind of suv should i get quiz used cars for sale what car is perfect for me perfect car quiz what is the perfect car for me quiz find the car for me what car for me car quiz to find the right car
Display
Video
Love your car
— Driverbase (@driverbaseinc) July 3, 2020
Set your preferences, rate a current vehicle and get personalized vehicle recommendations from thousands of highly rated dealerships.
Let’s find your perfect ride.https://t.co/A5thISGFck#cars #suvs #trucks #carsforsale #suvsforsale #trucksforsale #carquiz pic.twitter.com/dRfyrKmpOT
Internal Training
Customer facing Sales, Business Development and Marketing team members can leverage the new page as part of their sales process with new and existing customers. The tool helps shift the conversation from price to optimal vehicle selection by focusing on the customers preferences and unique situation. The email template and product one sheet provided below are an effective way to quickly introduce this tool to your staff.
TO: SALES, BDC, MARKETING SUBJECT: Personalized vehicle recommendations now available on our website BODY: Hi Team, We recently launched a vehicle recommendation tool on our website. You can try it here: INSERT_DEALERSHIP_URL Feel free to use this resource to help customers still trying to decide which vehicle to purchase. Your are also encouraged to share the link on your social networks. It can be a great conversation starter for drivers who aren't in market yet but will be soon. The recommendation engine has been configured to only suggest in stock vehicles and is based on real consumer ratings. If you have any feedback please share it directly with Driverbase at service@driverbase.com.
Download the product one sheet. View pricing, live examples and get started.