Personalized car search engine hits 100,000 user milestone

The number of people using Driverbase, a personalized car search engine connecting drivers and dealerships, has increased fivefold since late 2019, with more than 100,000 users receiving personalized vehicle recommendations from highly rated local dealerships.

“It’s awesome to see our technology help drivers skip the traditional car search and get personalized vehicle matches in under 10 seconds. Our first 100,000 users have helped us train our patent pending vehicle recommender and improve recommendation quality. Our next target is to hit 1,000,000 users by early 2021 at which point our recommender should be mostly trained,” said Dan Jackson, CEO at Driverbase Inc.

“They know me almost too well.” – Nicholas, Santa Monica California

“The lead you sent over to us ended up purchasing! So a 100% close rate thus far! Looking forward to more leads.” – Subaru Dealer, North Carolina

Consumers continue to struggle with and pay for 900+ touchpoints on average per car search using the traditional marketplaces and dealership websites. Driverbase enables car shoppers to harness the power of artificial intelligence to make smarter car purchase decisions.

About Driverbase Inc.

Founded in 2018, Driverbase Inc. provides drivers with personalized vehicle recommendations and connects them to local dealership inventory. Our mission is to deliver the best car search website experience. Driverbase has compiled vehicle information and implemented artificial intelligence and machine learning techniques to calculate the optimal vehicle recommendations for every driver.

Dealers can list inventory by creating a Dealer Console account:

Saki Yamada
Media Relations
+1 (866) 986-7757

Personalize Implementation



Driverbase has developed and trained a vehicle model recommendation engine and is now making this technology available as a plugin for car dealership websites.


This new online experience helps drivers quickly find their optimal vehicle and provides dealers a new way to engage with their online consumers using a personalized approach instead of the traditional online car search experience which involves over 900+ online touchpoints.

Standard Installation Instructions

How to Activate Driverbase Personalize [completed by dealership]

Login to your Driverbase Dealer Console account, click “Subscriptions” and add “Driverbase Personalize” to the locations you wish to activate.

Recommender Plugin Provisioned [completed by driverbase]

Once an inventory feed is established driverbase will provision the recommender plugin and share the live url with the dealership and web provider for implementation.

Branding [decided by the dealership]

Dealership decides how to brand the vehicle recommender page:

“What car should I buy?”, “Which car should i buy?”, “Find your perfect match”, “Find your match”, “Car Quiz” or similar.

Plugin Installation Instructions [completed by website provider]

  1. Create a new page on dealership website (page name provided by dealership)
  2. Paste the html snippet below on the new page you created. Note your DriverbaseID can be found in your Dealer Console account under “Recommender Settings”.
  3. Add a link to your top level navigation so users can locate the page.

Individual Dealership Website

Code for installing recommender on an individual dealer website. Recommendation results include vehicles from this single location.

<iframe src="" width="100%" height="3500" frameborder="0" scrolling="auto" onload="parent.scrollTo(0,0);"> </iframe>

Dealership Group Portal

Code for installing recommender on your dealer group portal. Recommendation results include vehicles from all your locations.

<iframe src="" width="100%" height="3500" frameborder="0" scrolling="auto" onload="parent.scrollTo(0,0);"> </iframe>

Additional Information


  • flexible style to align your dealer website design
  • recommendation engine will be configured to only recommend the models in your inventory

Supported website vendors

  • Driverbase is approved to integrate with all major website providers including Dealer Inspire, Sincro, etc.
  • Driverbase is willing to support integrations with all website vendors large and small
  • please note some vendors may charge you and/or driverbase installation fees
  • Driverbase does not charge setup or installation fees for any of our products

Additional links to your vehicle recommender page

After initial implementation and testing consider adding links to feature the recommender on your home page, vehicle listing page header and vehicle details page.

Campaign Support

Contact Driverbase for assistance configuring campaigns directed at your vehicle recommender:

Advanced Implementation: Dynamically set iframe height

Option 1: Automatically set iframe height to content using CSS

Option 2: Automatically set iframe height to content using Javascript

  function resizeIframe(obj) { = obj.contentWindow.document.documentElement.scrollHeight + 'px';

<iframe src="..." frameborder="0" scrolling="no" onload="resizeIframe(this)" />

Why? By dynamically setting the height of the iframe you will be able to:
1. set the iframe parameter scrolling=”no” (prevents the need for scrollbars on certain resolutions)
2. remove the iframe parameter height=”X” (prevents white space between iframe contents and dealership website footer area)

More information regarding cross-domain iframe resizing

Driverbase Introduces Patent Pending Vehicle Recommendation Engine for Car Dealer Websites

Help your website visitors skip the car search and find their optimal vehicle

“They know me almost too well” – Nicholas, Santa Monica California

Driverbase Personalize allows your dealership customers to set their preferences, rate a current vehicle and get personalized vehicle model recommendations based on their unique situation.

Differentiate your online customer experience

“84% of customers say the experience a company provides is as important as its products or services” – IBM Services

  • deliver a personalized and consultative online experience focused on optimal vehicle instead of a product / price based sales process
  • help your customers make better car ownership decisions at scale
  • give your staff the capability to serve customers as a trusted advisor

Results that matter

“35% of’s revenue is generated by its recommendation engine.” – Mckinsey

  • increase engagement with your current ad spend and existing audience by improving your current click through rates by 5X-10X
  • generate new, local, quality visitors for up to 90% less than you currently spend on user acquisition
  • our marketplace is experiencing 20%-40%+ click through rates and ~.10 user acquisition costs for campaigns directed at the vehicle recommender compared to ~$2-5 cost per click for a traditional product based campaigns
  • invest in personalization so you can reduce / halt spending on product based marketing campaigns with static landing pages, focused on price, that deliver low conversion rates. the majority of your audience is not engaging with these product based campaigns.

Driverbase Personalize delivers a unique, time saving car search experience that we believe will become the most powerful page on your dealership website for your website visitors as well as your sales and marketing teams.

Current offer and availability

  • Starting at $250/mo for group portals (price based on number of locations)
  • $100/mo for individual dealership websites

Signup Now

Try the demo

Driverbase Marketplace (recommends all vehicles, all organizations)

Dealership group (only recommends vehicles in inventory, multiple stores)

Individual dealership (only recommends vehicles in inventory, single franchise)

Easy Installation

  • flexible style to align your dealer website design
  • recommendation engine will be configured to only recommend the models in your inventory

Supported website vendors

  • Driverbase now supports integration with all major dealership website providers
  • please note some vendors may charge you and/or driverbase installation fees
  • Driverbase does not charge setup or installation fees for any of our products

Driverbase integrates with Auction123 inventory management and offers dealers free listings and referrals

9,000+ Auction123 customers get access to free inventory listings and referrals on Driverbase throughout the beta.


Driverbase provides drivers with personalized vehicle recommendations and connects them to local dealership inventory. Dealers using Auction123 are invited to join the Driverbase Dealership Beta.

Driverbase has developed a patent pending personalized vehicle recommendation system for drivers and today’s announcement accelerates the integration of dealership vehicle listings with Driverbase vehicle class recommendations.

The car search experience is getting more difficult

Car-buying journeys now include “900 digital touch-points in a 3 month period with 71% on mobile” according to a recent Google study. Drivers are owning vehicles for longer and prices are increasing so choosing the optimal vehicle is even more important.  The vehicle market has become more complex and fragmented with model lineup changes, new propulsion types, and autonomous driving technologies.

Why list inventory on Driverbase?

Driverbase is a free service that connects driver data, driving routes, and current vehicles to provide personalized vehicle recommendations in real time. Driverbase helps drivers discover the car that will maximize their ownership experience based on their unique situation.

  1. Mobile & SEO Optimized Marketplace inventory listings
  2. Mobile & SEO Optimized Dealer Profile listing in Dealer Locator
  3. Provide consumers with personalized vehicle recommendations based on their unique situation to help reduce the current (and expensive) 900+ touchpoints per car search
  4. Focus on optimal vehicle not “lowest price”
  5. Prominent dealer website deep links on VDP to encourage consumers to book direct with your dealership vs. submitting ADF leads on Driverbase
  6. Inventory included in vehicle recommendation engine that matches drivers w/ their optimal vehicle
  7. Full transparency (you can download your raw weblog file including sessions from all Profile / VDP / VLP visits).  One example use case is that you could import this audience data into your Google 360 Marketing Attribution system for independent analysis
  8. We respect dealerships and will never undermine your credibility in our consumer advertising.  Our goal is to be the most customer friendly marketplace available for both drivers and dealerships
  9. Free Dealer Beta Listings. As a member of the dealer beta you can list all your stores inventory for free throughout the beta program.
  10. Support new ventures working to fill the innovation void in automotive

Open a free Dealer Console account, claim your store(s), list your inventory, get ADF lead and dealer website referrals and monitor your audience with full transparency

About Auction123

Founded in 2001, Auction123, is the leading provider of website development, inventory management and online marketing solutions for dealerships of all categories including Automotive, RV & Camper, Powersports, Motorcycle, Marine, Commercial Truck and Aircraft.

About Driverbase Inc.

Founded in 2018, Driverbase Inc. is an independent, data-driven car search platform. Our mission is to deliver a better car search experience. Driverbase has compiled vehicle information and implemented artificial intelligence and machine learning techniques to calculate the optimal vehicle recommendations for every driver.

Driverbase adds InstantLaunch experience to Dealer Console powered by new integration with Google My Business

  • Dealers can leverage their business information and creative from Google My Business on Driverbase
  • New dealership customers launch the same day an inventory feed is received
  • Current customers account information and creative automatically updated in Dealer Console
  • The new Google integration is now available as a free service for Driverbase customers

Dealer Console Login | Create Free Dealer Account

Pine Belt Cars Chevrolet Subaru Chrysler Jeep Dodge and Ram locations join Driverbase

Congratulations to Pine Belt Enterprises for being one of the first dealer groups in the tri-state area to join the Driverbase marketplace.

Drivers near Tom’s River, NJ and Red Bank, NJ now have greater access to new, certified and preowned Chevrolet, Subaru, Chrysler, Jeep, Dodge and Ram inventory for sale on

Pine Belt Cars is a family-owned and operated New Jersey car dealer with a rich tradition of offering new or pre-owned cars, trucks and SUVs while prioritizing the needs of each customer.

Driverbase launches mobile apps to help you decide which car to buy on iPhone and Android

Driverbase Car Search Mobile App Neural Network

Tools offer car buyers ability to leverage machine learning to automatically rank all makes and models and buy a car with fewer dealership visits

Great news for iPhone, iPad and Android users who search for cars and manage their current vehicles with Driverbase. There is now a new way to decide which car to buy on your mobile device. Driverbase already worked with mobile web browsers but the new apps give more control and quicker access to vehicle recommendations and inventory search. Amid the stay-at-home efforts to combat the spread of coronavirus, the importance of online vehicle shopping has continued to increase and in many states is now the only way to purchase a car.

The new apps allow drivers to set their unique preferences, rate a current vehicle and automatically search all vehicles to find their perfect match. Inventory has been aggregated to make it easier for drivers to search multiple dealerships from one place and then transact directly to get a price estimate, schedule a test drive and complete their purchase.

Personalized and automated car search helps drivers save time and make better decisions

Most car shoppers are undecided on which car to buy at the start of their search. It is inefficient and nearly impossible for shoppers to fully research every vehicle on the market with constant model lineup changes and evolving propulsion types. Today’s car search involves 900+ online touch points on traditional marketplaces and dealership websites as drivers struggle to make an informed decision. Driverbase lets customers harness the power of machine learning to automatically rank all makes and models based on their unique situation.

Shop new, certified and used cars from multiple dealerships in one place

Drivers can search vehicle listings that cover all makes and models in most major markets. Driverbase continues to increase listing coverage on a daily basis by partnering with customer focused dealerships. Many dealerships also seek a new marketplace experience due to the recent price gouging from traditional marketplace and dealer website providers. Driverbase is focused on delivering a better car search process for both drivers and dealerships while causing deflation to wasteful advertising spend that is ultimately passed through to the car buyer.

Trust matters

Driverbase protects consumer privacy during the car search process. The apps can be used with or without creating an account. If an account is created more features are available however Driverbase will not share information with dealerships unless the shopper makes a request on a specific vehicle. Some traditional marketplaces have created trust gaps when they automatically share driver information to dealerships without permission.

Download the free car search app

Here’s how drivers describe the new mobile application:

Quick, easy, helpful! This was actually accurate and it only took 1 minute. I tried it a few times answering the questions differently and I got appropriate recommendations. I am currently looking to test drive vehicles and looking for a car with more space for our growing family so this quiz and car search will come in handy.

Deborah, Naperville Illinois

Helped me zone in on what works best for my situation. This app helped me figure out which car would work best for me.

Mike, Stamford Connecticut

Very accurate for some reason…

Brayden, Nashville Tennessee

They know me almost too well

Nicholas, Santa Monica California

Toyota 86. Funny, i would actually consider owning one…

Lance, Annapolis Maryland

The best app out there; check it out

Peter, Somerville Massachusetts

Pretty accurate. Mine came up S6 and I have always said if I had only 1 car it would be that. Try it. It’s cool.

Martin, Pittsburgh Pennsylvania

It nailed me to a T.

Everett, Baltimore Maryland

All the recommendations were pretty much spot on from the app.

Darrell, Washington DC

Driverbase waives 100% of dealer listing fees indefinitely and doubles monthly advertising investment in response to COVID-19

Driverbase Partners:

We have been building our vehicle recommender and marketplace since June 2018. In 2019 we operated a dealership beta offering free listings and referrals in exchange for product feedback. On December 23rd 2019 we extended the free beta program to May 1st 2020 to allow more audience generation before transitioning to commercial release.

This week we reached out to all our customers and based on their feedback regarding business disruptions we have decided to waive 100% of listing fees indefinitely.

No action is needed as we have disabled billing for all customers that was originally planned for May 1st 2020. We will also continue paying third party inventory data fees on behalf of our customers.

We will monitor the disruption to dealership operations due to the Coronavirus and extend our free listings program to support our customers with zero cost advertising and referrals.

In addition, Driverbase will double our monthly advertising investment to accelerate audience growth.

We are excited to put our recommender based campaigns to work and allow dealers to benefit from lower user acquisition costs while offering drivers a more efficient car search experience. We expect month over month traffic increases to continue despite the reduction in overall car search volumes.

We will be in communication with our dealer advisor council in the months ahead and will not resume charges until we see conditions improve.

As an early stage venture thank you for your continued support.

Dan Jackson
CEO Driverbase

Dealer login:

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